Kurt Weidemann – typographer, graphic designer, brand identity consultant, and teacher – passed away one week ago at age 88. Widely accepted as one of the most influential typographers of the 20th century, he leaves behind an indelible mark on the industry, as well as printed communications in general. Yet, perhaps the greatest lesson to… Read more »
Posts Tagged: branding
Snowflakes and logos
With yet another snowstorm here today, I thought I’d share this snowflake-inspired logo I designed last year. AMA Scientific is a national supplier of laboratory refrigerators and freezers. The logo’s ice-crystal mark is created from the company’s initials. Related: For more snowflake-inspired logos, check out 10 Snowflake-Inspired Logos, posted on the blog Zeroside. Never underestimate… Read more »
Community Giving Tree Grand Opening
Community Giving Tree recycles children’s clothing and baby equipment and provides other necessities such as school supplies and toiletries to low income families in Essex County, MA. The donations that they collect and distribute keep babies safe, make children feel valued, and help families achieve self-sufficiency. By putting gently used baby equipment, toys, and clothing… Read more »
Some thoughts on branding
I do more thinking about brands, mine and my clients’, than I care to admit. As a result, I’m usually interested in what others in the design and marketing fields have to say about branding, both as a concept and as a service. Here are a few thoughts generated by bits I’ve read over the… Read more »
Logo’ the Irish
As a follow-up to my most recent post on the symbolism of shamrocks, I’ve assembled a collection of logos that incorporate the shamrock* in some way (with the Boston Celtics first, of course). While this list is just a small sampling of the countless logos with shamrocks, the designs shown here represent a diverse set… Read more »
