Soon after the start of my past career as an environmental educator, I learned the following about teaching, and the approach one takes to the practice. Nearly a dozen years later, at the start of my career as a graphic designer, I discovered that a similar principle holds true for graphic design. Around that same… Read more »
Posts Tagged: business of design
Marking your calendar for marketing
For many creative professionals, marketing oneself is perhaps the toughest and least favorite aspect of one’s work. Between promo mailings, emails, cold calls, and an assortment of other techniques, it’s easy to get lost, or worse yet, allow these tasks to routinely take a backseat to the countless other daily activities. Unless you have a… Read more »
Racial diversity in the design industry
First published a year ago now, but still all too relevant, Terry Lee Stone has written a terrific article for Step Inside Design entitled White Space: Examining racial diversity in the design industry. The article details the disproportionate percentage of white designers in the U.S., relative to the racial breakdown of the entire U.S. labor… Read more »
Word of mouth marketing
Word of mouth, and the concept of marketing it, is certainly not a new idea. Yet, in this age of instant communication, mass media, and more media paths than ever before, the simple concept holds as much power as ever, if not more. In fact, as new forms of communication arise, marketers are discovering new… Read more »
