I Love Typography has created a terrific series explaining some of the terminology that often leads to furrowed brows and/or blank stares during our conversations with the saner folks (i.e. non-designers). Part I, Who Shot the Serif? Typography Terms provides a brief, illustrated explanation of serif fonts and their anatomy, including such terms as ascender,… Read more »
Posts Tagged: lexicon
The B word: the misuse & overuse of “brand”
For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “brand”. As a result, I was delighted to stumble upon a recent entry in Russel Davies’ blog Advertising Practitioner, entitled Branding – the even more dismal science, in which he examines “how the idea of… Read more »
Getting past green
As the still-emerging area called “Green Design” builds momentum among graphic designers and other design disciplines, I find myself growing increasingly frustrated. The use of this term, and perhaps even the perceived need to create such a term, implies to me that it is somehow different than good design in general. Good design is not… Read more »
A funny thing happened to Web 2.0
Unless you have somehow managed to have very limited dealings with the web, whether as a user or a marketer, you have undoubtedly heard the term Web 2.0. Perhaps even to the point of disdain. This term, coined by O’Reilly Media in 2004, began as a concept intended to describe the next generation of the… Read more »
The (r)evolution of logos
What is a logo? Most broadly put, a logo is a design that symbolizes one’s organization or project. A more pedantic view reveals that the word “logo” is a clipped form of the term logotype, meaning a single type body or design containing a short, often-used set of letters or a distinctive company mark or… Read more »
