Several weeks ago, sports section of USA Today included a short article previewing the NFL’s soon-to-be-released logo (above). While the new logo, scheduled to debut at the NFL draft in April 2008, clearly (and quite intentionally) does not differ greatly for the current logo, it does include a few carefully chosen modifications: Darker colors (red… Read more »
Posts Tagged: branding
“Preserving Logos, Preserving History”
For New England sports fans, that great time of the year is approaching where Red Sox’s late-season Major League Baseball action overlaps with the excitement that comes with the beginning of the Patriots’ season in the NFL. So I thought this might be as good a time as any to look back at how the… Read more »
The B word: the misuse & overuse of “brand”
For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “brand”. As a result, I was delighted to stumble upon a recent entry in Russel Davies’ blog Advertising Practitioner, entitled Branding – the even more dismal science, in which he examines “how the idea of… Read more »
Logo design trends for 2007
What do DNA strands, rubber bands, dots, family crests, and plant life all have in common? They are all among the list of emerging logo design trends, as described in LogoLounge.com’s recently released report authored by Bill Gardner, “The 2007 Report: From Science to Sustainability, Logos Don’t Exist in a Vacuum“. As the internet’s largest… Read more »
Word of mouth marketing
Word of mouth, and the concept of marketing it, is certainly not a new idea. Yet, in this age of instant communication, mass media, and more media paths than ever before, the simple concept holds as much power as ever, if not more. In fact, as new forms of communication arise, marketers are discovering new… Read more »
