Logos as receptacles for meaning

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Think for a moment about the logos or brand marks to which you have the strongest connections. It’s likely that those attachments have grown over time. Your experiences with the product or service have shaped and colored your interpretation of the logo—a visual symbol of that brand. In this way, the logo serves as a receptacle for the meanings and memories that you’ve given it over time. The logo functions as a visual cue for recollections of these experiences, whether good or bad. (more…)

Periodic Table of SEO Ranking Factors

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There is no shortage of information (and misinformation) on the subject of search engine optimization (SEO) these days. Yet every once in a while something cuts through the clutter. Such is the case with the Periodic Table of SEO Ranking Factors, created by the folks at Search Engine Land. It presents some great SEO truths and debunks some common myths, all displayed in a way that appeals to my inner science nerd. (more…)

Page layout and Google ranking

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If you’ve ever visited a website only to be frustrated by having to scroll through a slew of graphics, flash, ads or other stuff in order to get to the content you were after, Google feels your pain…and has recently revised its ranking algorithm accordingly.

Google’s algorithm will now look at the layout of a webpage and the amount of content visitors see “above the fold” upon first arrival at the page. That information will now be factored into the ranking of search results. (more…)

NECC Anniversary Banners

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Sproutreach recently had the pleasure of designing a series of banners celebrating the 50th Anniversary of Northern Essex Community College. The banners are displayed at various outdoor and indoor locations throughout the college’s Haverhill Campus, and were designed to complement the campus existing signage. (more…)

Inspiration from utility covers

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Inspiration often comes from unexpected places. During a recent visit to Ireland, while walking through Kinvara, a small seaside village approx 15 miles south of Galway City, I noticed this utility cover in the sidewalk. Marked with “uisce” (water) and “WSCR” (water service control box), these wonderfully detailed access covers can be seen throughout much of the country. Beyond the lovely design and patterning, they convey a pride in workmanship and an attention to detail that I find inspiring. (more…)