It’s no secret that the word “green,” and even more so the phrase “go green,” have entered the ranks of cringe-worthy marketing cliches, as they continue to suffer widespread abuse at the hands of countless disingenuous advertising slogans designed to cash in our desire to be good environmental citizens. So, admittedly, it was with a dose of skepticism that I learned of the USPS’ “Go Green” stamps, first released a few weeks ago. However, after picking up a set at my local post office, I was immediately drawn to the wonderful illustrations and the simple messages contained in each stamp.
It’s perhaps the simplicity of those messages, coupled with the backlash to things dubbed “go green,” that has brought about some criticism of the stamps, including this rather snarky review posted by Fast Company. However, in my opinion, these stamps are right on the mark, largely BECAUSE of the simplistic messages this type of criticism points to. The stamps’ messages speak to the laziest of us, saying “These are thing you can do easily. Just try these simple changes in your daily habits and you’ll be making a difference in some small way.” Refreshingly, there are no messages for you to buy something, except for maybe local produce, as one stamp urges. [continue reading]