If you’ve got a website, the chances are good that your users are merely scanning your site’s content for highlights. Like it or not, it’s simply the way most people read (or don’t read) on the web these days. And according to the landmark study by Neilsen Norman Group in 2006, most desktop users are reading your site’s pages in an F-shaped pattern. (more…)
F-shaped Reading Pattern on the Web: Revisiting its meaning 12 yrs after its introduction
