Depicting modern healthcare concerns

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Fully understanding that most readers in the U.S. have had their fill of healthcare rhetoric right now, I assure you this is not intended as such. In fact, perhaps even alternatively, it’s a demonstration of the power of well-thought graphics to distill the often complex issues surrounding today’s healthcare concerns down to easily-understood, powerful messages. [continue reading]

Calling for an end to the BS

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Brad Frost, front-end designer, consultant, and creator of This Is Responsive, recently gave a presentation for Creative Mornings in Pittsburgh that demands to be shared. In this talk, entitled “Death to Bullsh*t,” Brad mixes startling statistics, humor, honesty and passion as he makes the case for creative professionals to dedicate themselves to generating signal, rather than noise, by focusing on content and craft throughout their work. [continue reading]

Some uncovered notes on logo design

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While cleaning out a desk recently, I uncovered this scrap of paper containing some notes I made on my approach to the process of designing logos. I don’t know how old it is, but it still looks accurate, so I thought I’d share it. [continue reading]

Logos as receptacles for meaning

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Think for a moment about the logos or brand marks to which you have the strongest connections. It’s likely that those attachments have grown over time. Your experiences with the product or service have shaped and colored your interpretation of the logo—a visual symbol of that brand. In this way, the logo serves as a receptacle for the meanings and memories that you’ve given it over time. The logo functions as a visual cue for recollections of these experiences, whether good or bad. [continue reading]