Designing for the Greater Good

Designing for the Greater Good cover image

We’re delighted to have some of Sproutreach’s work included in the new book, Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design, just released this week.

The first ever book of its kind, Designing for the Greater Good features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, as well as inspiring case studies and insights into great nonprofit branding campaigns. The authors, Peleg Top and Jonathan Cleveland, intend for this book to serve as “a comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders”. The book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts.

Never underestimate the power of a planted seed: