Suicide prevention center ad

(via AdsoftheWorld)
A series of ads for the Brazilian suicide prevention center, CVV:


Copy: Help Yourself

cvv_ad2.jpg cvv_ad3.jpg

Agency: Leo Burnett São Paulo
Client: CVV (suicide prevention center)
Creative Director: Ruy Lindenberg
Art Director: Ricardo Toledo / Andre Gola
Copy: Carla Cancellara / Digão Senra

IMHO, an interesting set of ads. Despite being quite similar to a recent Chinese blood donation ad, and appearing much like the style of artist Peter Callesen, these ads are attention-grabbing, blend imagery and copy well, and deliver their message effectively. That said, I’m not sure that this particular message, help yourself, is the message we should be sending, particularly with sharing one’s thoughts and getting help from others being such critical elements in prevention of suicide. Having too much personal experience with this issue, I would suggest that some more effective directives for prevention might include any of the following:

Take it seriously,
Know the warning signs,
Make no promises of secrecy,
Know where to turn,
Act fast,

…or perhaps just Talk about it.

Never underestimate the power of a planted seed:


One Comment

Eman Rimawi

Hi. I’m writing from The Jed Foundation which works nationally to reduce the rate of suicide and the prevalence of emotional distress among college and university students. We are presenting The Jerry Greenspan Student Voice of Mental Health Award for college students who have had mental health issues like the one’s you write about on your site and wanted for you to help spread the word.

The award is for a video on their experiences with mental health issues and how they are working to raise awareness and encourage their peers on the issue. The award includes a $2,000 scholarship, a trip to NYC to our annual gala in June 2009, recognition through our site and events and possibly appearing on MTVU. The info is on our site (link below).
We are interested in having you post the information on your blog. We are also interested in having folks write about the importance of doing work like this and show casing, if you will, this award we are presenting.

Thank you so much for your time and feel free to email me. I’d like to talk further about how we can work together.

Eman Rimawi

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