The effect of logo placement on brand recall and website navigation

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We’ve all become accustomed to websites displaying a logo in the top left corner of every page. So, it’s easy to understand why an eager organization might consider bucking the norm in an effort to create a more unique visual experience for its website users. However, before heading in that direction, it’s important to know exactly what you’re sacrificing. (more…)

Simple pleasures in New England nature

For readers in the U.S., we hope you’re enjoying a wonderful spring so far, and finding time to get outdoors and enjoy the warmer weather. As you’re surely aware, April 22 is Earth Day, a perfect time to remind ourselves of the the many simple pleasures that nature has to offer, particularly here in New England.

In that spirit, we’d like to share a little gift with you, (more…)

Free Recycling Line Art

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Years ago, Sproutreach began a partnership with our local recycling program, assisting with public outreach & education efforts surrounding the city’s single-stream, curbside collection program. In the early days of that effort, we created a set of line drawings, depicting what materials are accepted for recycling.

Today, in celebration of America Recycles Day, we’re sharing all those illustrations with anyone who can use them. (more…)

In celebration of our National Parks’ Centennial

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Given the infinitely rich visual beauty of the subject matter, it should come as no surprise that this year’s National park Service Centennial Celebration has given rise to some great design initiatives. Here’s a look at just a few. (more…)

Depicting modern healthcare concerns

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Fully understanding that most readers in the U.S. have had their fill of healthcare rhetoric right now, I assure you this is not intended as such. In fact, perhaps even alternatively, it’s a demonstration of the power of well-thought graphics to distill the often complex issues surrounding today’s healthcare concerns down to easily-understood, powerful messages. (more…)