UPDATE – Aug. 2010 – We just found an unopened box of these “jenius juice” coffee mugs in an office supply closet, left over from this old promotion. Would you like one sent to you for free? Just be one of the first five people to name any animal that breeds annually in the Arctic… Read more »
Posts Tagged: copywriting
Suicide prevention center ad
(via AdsoftheWorld) A series of ads for the Brazilian suicide prevention center, CVV: Copy: Help Yourself Agency: Leo Burnett São Paulo Client: CVV (suicide prevention center) Creative Director: Ruy Lindenberg Art Director: Ricardo Toledo / Andre Gola Copy: Carla Cancellara / Digão Senra IMHO, an interesting set of ads. Despite being quite similar to a… Read more »
Audience-centered messaging
As mentioned here before, I’m a bike geek. I love everything about bicycles, from the simple, elegant designs to the high-tech, high-performance gear, from the relaxing hum of skinny tires on smooth pavement, to the whir of gears and heart-pounding excitement of racing. So when Bicycling Magazine released their “we know” campaign last spring —… Read more »
Words to live (and design) by
My father (Thomas J. Gough) was a psychologist by profession. Perhaps because of his quest to better understand and help people, and/or as a result of being the son of an award-winning commercial graphic artist, he had an acute sense of the power of words. Consequently, my father chronicled much of his life’s discoveries, thoughts,… Read more »
