Posts Tagged: Marketing & Promotions

Marketing advice for introverts

If you’re an introvert by nature, or just don’t enjoy small talk, you likely find much of today’s self-promotion and marketing advice difficult to follow. If so, you might be interested in the refreshingly honest perspective offered by Sacha Chua in her “Shy Connector” slideshow below. Never underestimate the power of a seedling:SHARE VIA


On “how to save the world”

It seems that my sporadic reading schedule is always at least one edition behind in my attempt to keep pace with the magazines and periodicals to which I subscribe. So, with that disclaimer out of the way, let me share an important, thought-provoking article that appeared in the December 2009 edition of Outside Magazine. The… Read more »


Audience-centered messaging

As mentioned here before, I’m a bike geek. I love everything about bicycles, from the simple, elegant designs to the high-tech, high-performance gear, from the relaxing hum of skinny tires on smooth pavement, to the whir of gears and heart-pounding excitement of racing. So when Bicycling Magazine released their “we know” campaign last spring —… Read more »