(via AdsoftheWorld) A series of ads for the Brazilian suicide prevention center, CVV: Copy: Help Yourself Agency: Leo Burnett São Paulo Client: CVV (suicide prevention center) Creative Director: Ruy Lindenberg Art Director: Ricardo Toledo / Andre Gola Copy: Carla Cancellara / Digão Senra IMHO, an interesting set of ads. Despite being quite similar to a… Read more »
Posts Tagged: print advertising
Audience-centered messaging
As mentioned here before, I’m a bike geek. I love everything about bicycles, from the simple, elegant designs to the high-tech, high-performance gear, from the relaxing hum of skinny tires on smooth pavement, to the whir of gears and heart-pounding excitement of racing. So when Bicycling Magazine released their “we know” campaign last spring —… Read more »
