Unless you have somehow managed to have very limited dealings with the web, whether as a user or a marketer, you have undoubtedly heard the term Web 2.0. Perhaps even to the point of disdain. This term, coined by O’Reilly Media in 2004, began as a concept intended to describe the next generation of the… Read more »
Posts Categorized: Identity & Brand Building
The (r)evolution of logos
What is a logo? Most broadly put, a logo is a design that symbolizes one’s organization or project. A more pedantic view reveals that the word “logo” is a clipped form of the term logotype, meaning a single type body or design containing a short, often-used set of letters or a distinctive company mark or… Read more »
