We’ve all become accustomed to websites displaying a logo in the top left corner of every page. So, it’s easy to understand why an eager organization might consider bucking the norm in an effort to create a more unique visual experience for its website users. However, before heading in that direction, it’s important to know… Read more »
Think for a moment about the logos or brand marks to which you have the strongest connections. It’s likely that those attachments have grown over time. Your experiences with the product or service have shaped and colored your interpretation of the logo—a visual symbol of that brand. In this way, the logo serves as a… Read more »
With yet another snowstorm here today, I thought I’d share this snowflake-inspired logo I designed last year. AMA Scientific is a national supplier of laboratory refrigerators and freezers. The logo’s ice-crystal mark is created from the company’s initials. Related: For more snowflake-inspired logos, check out 10 Snowflake-Inspired Logos, posted on the blog Zeroside. Never underestimate… Read more »
I do more thinking about brands, mine and my clients’, than I care to admit. As a result, I’m usually interested in what others in the design and marketing fields have to say about branding, both as a concept and as a service. Here are a few thoughts generated by bits I’ve read over the… Read more »
It’s hard to believe it’s been a year already since I wrote about their last report (Logo design trends for 2007), but LogoLounge has again released their thought-provoking, mid-year report on trends in logo design. The report, written by Bill Gardner and published in the April issue of GD USA magazine, can be viewed in… Read more »
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