As mentioned here before, I’m a bike geek. I love everything about bicycles, from the simple, elegant designs to the high-tech, high-performance gear, from the relaxing hum of skinny tires on smooth pavement, to the whir of gears and heart-pounding excitement of racing. So when Bicycling Magazine released their “we know” campaign last spring —… Read more »
Posts Categorized: Marketing & Promotion
A funny thing happened to Web 2.0
Unless you have somehow managed to have very limited dealings with the web, whether as a user or a marketer, you have undoubtedly heard the term Web 2.0. Perhaps even to the point of disdain. This term, coined by O’Reilly Media in 2004, began as a concept intended to describe the next generation of the… Read more »
Hey, you’re sitting on my ad
I grew up in southern New Jersey. Not that it has anything to do with “growing up”, but as a young adult I also spent seven summers there working as a lifeguard on the beaches of Cape May, NJ. Trust me when I tell you that the experience provided me with the opportunity to observe… Read more »
Word of mouth marketing
Word of mouth, and the concept of marketing it, is certainly not a new idea. Yet, in this age of instant communication, mass media, and more media paths than ever before, the simple concept holds as much power as ever, if not more. In fact, as new forms of communication arise, marketers are discovering new… Read more »
What’s in the cards for your business?
Even in today’s digital world, with electronic networking holding increasingly larger importance with each new technological advancement, business cards are far from dead. In fact, it is hard to imagine anything will ever take the place of a physical card that you can hand to someone at a meeting or just in passing. Your business… Read more »
