For many creative professionals, marketing oneself is perhaps the toughest and least favorite aspect of one’s work. Between promo mailings, emails, cold calls, and an assortment of other techniques, it’s easy to get lost, or worse yet, allow these tasks to routinely take a backseat to the countless other daily activities. Unless you have a… Read more »
Posts Categorized: Marketing & Promotion
Suicide prevention center ad
(via AdsoftheWorld) A series of ads for the Brazilian suicide prevention center, CVV: Copy: Help Yourself Agency: Leo Burnett São Paulo Client: CVV (suicide prevention center) Creative Director: Ruy Lindenberg Art Director: Ricardo Toledo / Andre Gola Copy: Carla Cancellara / Digão Senra IMHO, an interesting set of ads. Despite being quite similar to a… Read more »
Marketing rewewable energy
A climate of controversy This morning, delegates from the world’s top 16 polluting nations are in Washington DC for a controversial climate change meeting, organized by President Bush. Many across the world are questioning the motives behind Bush’s climate summit, seeing the 2-day meeting as an attempt to undermine the upcoming United Nations Climate Change… Read more »
Previewing the (sort of) new NFL logo
Several weeks ago, sports section of USA Today included a short article previewing the NFL’s soon-to-be-released logo (above). While the new logo, scheduled to debut at the NFL draft in April 2008, clearly (and quite intentionally) does not differ greatly for the current logo, it does include a few carefully chosen modifications: Darker colors (red… Read more »
The B word: the misuse & overuse of “brand”
For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “brand”. As a result, I was delighted to stumble upon a recent entry in Russel Davies’ blog Advertising Practitioner, entitled Branding – the even more dismal science, in which he examines “how the idea of… Read more »
