A recent study conducted by UMass Dartmouth shows that US charitable organizations continue to outpace the business and academic sectors in their use of social media, with an impressive 97% of nonprofits are using some form of social media to connect with their audiences. Learn more or read the complete report at: US Charities’ Adoption… Read more »
Posts Categorized: Marketing & Promotion
Hello single-stream, goodbye excuses
Recycling recently (finally) got a lot easier for residents of Haverhill, MA. Effective July 5, 2010, residents no longer need to separate paper & cardboard from glass, plastics, and metal. Instead, all recyclables can simply be thrown in the same container, then placed at the curbside for collection every other week. No more sorting, no… Read more »
Cat food can creations
Recycling industry sources estimate that less than 20% of aluminum pet food cans are recycled each year, compared to 54 percent of other aluminum cans. As a result, Friskies® and Fancy Feast® have created the Together We Can campaign, designed to educate cat owners about the recyclability of cat food cans and increase the total… Read more »
On “how to save the world”
It seems that my sporadic reading schedule is always at least one edition behind in my attempt to keep pace with the magazines and periodicals to which I subscribe. So, with that disclaimer out of the way, let me share an important, thought-provoking article that appeared in the December 2009 edition of Outside Magazine. The… Read more »
Big Book of Self Promotion
We’re pleased to share news that some of our work is included in the recently released Big Book of Self Promotion, (S. Stephens, 2009, HarperCollins Publishers). Despite it’s title, the book has hundreds of examples of work created for clients, including a chapter, titled “Its All About the Event”, devoted to materials created to promote… Read more »
