As a follow-up to my most recent post on the symbolism of shamrocks, I’ve assembled a collection of logos that incorporate the shamrock* in some way (with the Boston Celtics first, of course). While this list is just a small sampling of the countless logos with shamrocks, the designs shown here represent a diverse set… Read more »
Posts Categorized: Identity & Brand Building
Previewing the (sort of) new NFL logo
Several weeks ago, sports section of USA Today included a short article previewing the NFL’s soon-to-be-released logo (above). While the new logo, scheduled to debut at the NFL draft in April 2008, clearly (and quite intentionally) does not differ greatly for the current logo, it does include a few carefully chosen modifications: Darker colors (red… Read more »
“Preserving Logos, Preserving History”
For New England sports fans, that great time of the year is approaching where Red Sox’s late-season Major League Baseball action overlaps with the excitement that comes with the beginning of the Patriots’ season in the NFL. So I thought this might be as good a time as any to look back at how the… Read more »
The B word: the misuse & overuse of “brand”
For some time now I have been growing increasingly turned off by the ubiquitous and ambiguous use of the term “brand”. As a result, I was delighted to stumble upon a recent entry in Russel Davies’ blog Advertising Practitioner, entitled Branding – the even more dismal science, in which he examines “how the idea of… Read more »
Logo design trends for 2007
What do DNA strands, rubber bands, dots, family crests, and plant life all have in common? They are all among the list of emerging logo design trends, as described in LogoLounge.com’s recently released report authored by Bill Gardner, “The 2007 Report: From Science to Sustainability, Logos Don’t Exist in a Vacuum“. As the internet’s largest… Read more »
